Haverhill, MA Sports News

Adults flocking to the toy aisle even more than preschoolers. Here’s what’s behind the ‘kidadu

Published   Jun 07, 2024 10:30PM
Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market.

Consumers 18 years of age and up spent $1.5 billion in toy-related purchases in the period from January through April, overtaking the 3- to 5-year-old demographic as the most important age group for the toy industry, according to a new report from market research firm Circana.

Looking back over a longer period, the report said as many as 43% of ... Read more

Three Bay State throwers capture New England track titles

West Warwick (Rhode Island) took home the most individual girls’ victories with six, and Windsor High (Connecticut) notched four victories to lead the boys’ side.

The one-day competition, held at the University of New Hampshire in Du ... Read more