Newport Center, VT Sports News

Adults flocking to the toy aisle even more than preschoolers. Here’s what’s behind the ‘kidadu

Published   Jun 07, 2024 10:30PM
Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market.

Consumers 18 years of age and up spent $1.5 billion in toy-related purchases in the period from January through April, overtaking the 3- to 5-year-old demographic as the most important age group for the toy industry, according to a new report from market research firm Circana.

Looking back over a longer period, the report said as many as 43% of ... Read more